
Whole Foods has decided to help debunk the myth that shopping at Whole Foods will take your whole paycheck. They have "Healthy Wealthy and Wise Tours." These tours are free of charge (but do require registration). A store representative takes you around and highlights ways to maximize the value of your shopping experience.
Yours truly attended this tour at 6:30 pm on a weekday night. I am typically intimidated by shopping at Whole Foods for fear I will go way over budget for groceries. Having someone take me slowly through the store and point out their store brand "365 Everyday" which is competitively priced enabled me to loosen the grip on the purse strings.
Best part of all is the goody bag at the end. It came in a reusable shopping bag (can't have enough of those), olive oil, chicken stock, black beans, granola bars and coupons.
In conclusion, the pointers were good, not earth shattering. The goody bag was well worth the time investment. I also feel confident when shopping there that I can see the value items that previously eluded me. I won't shop there every week now, but perhaps every other.
See if there is a tour at the Whole Foods near you.